The Color Psychology
and 'Meaning of Color'

Color Psychology

Color psychology is the examination of colors
and their influences on mental and physical states. 

The perfect combination of psycology color and meaning of color creates the perfect warm and inviting 'homey' atmosphere to your home. 

When selecting interior paint colors,
it is important to consider the emotional effects
of the chosen color design.

A Womans Touch interior designers 
utilize principles of color psychology
when working with clients,
and we specialize in color matching
and the selection of interior paint colors.

Color psychology is looked at with some hesitation
by the majority of psychologists.

This is often because cultures around the world
can have conflicting meanings for the same colors.

However, ancient cultures
such as the Chinese and Egyptians
did believe in the healing powers of color
and their effects on well-being.

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Emotional Meaning of Color

A Womans Touch interior designer objectives when consulting with a client over the use of colors, are to attain emotional reactions to colors in addition to physical responses.

  We have found that interior paint colors can have a considerable influence on the inhabitants of any space. The process of color matching based on each client's situation will result in custom combinations of interior paint colors.

The basic categories used include:

The Effects of Color

A Womans Touch decorators'
analyze a client's 'personal interior design style'
to identify specific criteria that are used
to ensure proper color matching
for each client's needs.

Here are some of the commonly accepted mental and physical connotations of interior paint colors:

Red 

• Positive - passion, love, excitement, fire, strength, courage. 
• Negative - anger, war, danger. 
• Effects - increased respiration, blood pressure, appetite, and metabolism. 

Orange 

• Positive - happiness, endurance, stimulation, enthusiasm, determination, attraction. 
• Negative - heat. 
• Effects - increased mental activity, appetite, and energy. 

Yellow 

• Positive - cheerfulness, sunshine, energy, joy, intelligence, honor. 
• Negative - deception, cowardice, caution. 
• Effects - increased mental activity, awareness, and energy. 

Blue 

• Positive - tranquility, loyalty, truth, depth, confidence, trust, sincerity, expertise, masculinity. 
• Negative - depression, solemnity, coldness. 
• Effects - increased calm and satisfaction. 

Green 

• Positive - safety, nature, restfulness, growth, fertility, harmony, newness, security, money. 
• Negative - greed, envy, jealousy, ignorance. 
• Effects - improved healing and relaxation.  

Violet 

• Positive - power, wealth, dignity, royalty, luxury, magic, wisdom, drama, mystery, ambition, creativity, femininity. 
• Negative - snobbery, gloominess. 
• Effects - increased creativity and intuition. 

White 

• Positive - cleanliness, innocence, purity, kindness, light, simplicity. 
• Negative - chilliness, sterility, emptiness. 
• Effects - increased sense of sophistication and sanitation. 

Black 

• Positive - formality, night, elegance, mystery, prestige, power. 
• Negative - evil, death, fear, grief, depression. 
• Effects - increased sense of sophistication and depth.  

Gray 

• Positive - wisdom, atonement, intelligence, industry, futuristic. 
• Negative - dreariness, storminess, boredom. 
• Effects - increased sense of sophistication and calm. 

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